On-page SEO and off-page SEO are two different but related strategies for optimizing a website’s search engine rankings.
On-page SEO refers to the optimizations that can be made directly to the website and its content, such as optimizing meta tags, headers, and images, and making sure that the content is well-written, informative, and keyword-rich. On-page SEO also includes optimizing the website’s structure, making sure that it is mobile-friendly, and that it loads quickly.
Off-page SEO, on the other hand, refers to the optimizations that can be made outside of the website to improve its search engine rankings. This includes things like building backlinks, social media marketing, and online reputation management. Off-page SEO is all about building relationships and getting other websites to link back to your site, which can help increase its visibility and authority in the eyes of search engines.
In summary, On-page SEO is about optimizing the website and its content for search engines, while off-page SEO is about building relationships and getting other websites to link to your site. Both of them are important for achieving a higher ranking in search engine results, but it’s important to make sure that the website’s on-page optimization is in place before focusing on off-page SEO.
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