Backlinks, also known as inbound links or incoming links, are links from other websites that point to a specific page on your website. The quality and quantity of these backlinks can greatly affect a website’s search engine rankings.
Search engines use backlinks as a way to measure the authority and credibility of a website. The more high-quality, relevant websites that link to a specific page on your website, the more likely it is that search engines will consider that page to be authoritative and credible. This in turn can lead to higher search engine rankings for that page and the website overall.
On the other hand, having low-quality or irrelevant links can have a negative impact on your website’s search engine rankings. This is because search engines may see this as an attempt to manipulate search engine results, and may penalize the website for it.
It is important to keep in mind that the quality of backlinks is more important than quantity. A single high-quality backlink from a well-respected website can be more valuable than several low-quality backlinks from less reputable websites. Therefore, the focus should be on acquiring high-quality backlinks from reputable websites that are relevant to your industry or niche.
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