Structured data, also known as schema markup, is a type of code that is added to a website to help search engines understand the content on the website. By using structured data, website owners can provide additional information about their content, such as the type of content, the author, and any relevant images or videos. This can help search engines understand the context of the content and provide more accurate search results.
Here are some ways to use structured data to improve a website’s SEO:
- Use Schema.org – Schema.org vocabulary: Use the Schema.org – Schema.org vocabulary, which is recognized by most major search engines, to mark up the website’s content.
- Use JSON-LD format: Use the JSON-LD format for structured data, as it is the most recommended format by Google and is easily understandable by search engines.
- Mark up important information: Mark up important information about the website’s content, such as the author, the date of publication, and any relevant images or videos.
- Test your structured data: Use Google’s Structured Data Testing Tool to test your structured data and identify any errors.
- Use the Google Search Console: Use the Google Search Console to monitor how your structured data is being used by Google, and to identify any errors that need to be fixed.
By using structured data, website owners can provide search engines with more information about their content, which can help improve the visibility of their website in search results and drive more traffic to the website.
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