How can I use analytics to measure the success of my SEO efforts

 There are several key metrics that can be used to measure the success of SEO efforts, including:

1. Organic traffic: This measures the number of visitors to your website from search engines.
2. Keyword rankings: This measures the position of your website for specific keywords in search engine results pages (SERPs).
3. Bounce rate: This measures the percentage of visitors who leave your website after only viewing one page. A lower bounce rate generally indicates that your SEO efforts are successful in attracting relevant traffic.
4. Time on site: This measures the amount of time that visitors spend on your website. A higher time on site generally indicates that your SEO efforts are successful in keeping visitors engaged.
5. Conversion rate: This measures the percentage of visitors who take a desired action on your website, such as making a purchase or filling out a contact form. A higher conversion rate generally indicates that your SEO efforts are successful in driving targeted traffic to your website.

You can track these metrics using tools such as Google Analytics and Ahrefs.