Internal linking is the process of linking one page of your website to another page within the same website. Internal linking can help improve SEO by making it easier for search engines to understand the structure and hierarchy of your website, and by helping to distribute link equity throughout the site.
Here are a few ways to use internal linking to improve SEO:
- Link to relevant pages within your website: By linking to other pages on your site that are relevant to the content of the current page, you can help search engines understand the relationship between pages and the hierarchy of the site.
- Use descriptive link text: The text used to describe the link (the anchor text) should be descriptive and relevant to the target page.
- Use a clear website navigation: A clear navigation structure, such as a menu or sitemap, can help search engines understand the organization of your website, and make it easier for users to find the content they are looking for.
- Use internal links to pass link equity: Internal links can be used to distribute link equity throughout the site. By linking to important pages from high-authority pages, you can help those pages rank higher in search results.
- Make sure that your internal links are not broken and are still working, this can have a negative impact on your website’s SEO.
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