How can I track my website’s search engine performance and rankings

There are several ways to track a website’s search engine performance and rankings:

1. Use Google Analytics: Google Analytics is a free tool that allows website owners to track website traffic, user behavior, and conversions. It can also be used to track the website’s search engine performance by monitoring the keywords that are driving traffic to the website.
2. Use Google Search Console: Google Search Console is a free tool that provides website owners with detailed information about their website’s search engine performance, including which keywords are driving traffic to the website, the website’s click-through rate, and any crawl errors.
3. Use a rank tracking tool: There are several paid and free rank tracking tools available, such as SEMrush, Ahrefs, and SERPstat, that allow website owners to track their website’s search engine rankings for specific keywords.
4. Check your website’s organic traffic in your web analytics tool regularly to track your progress.

By using these tools, website owners can gain a better understanding of their website’s search engine performance and rankings, which can help them identify areas for improvement and make informed decisions about their SEO strategy.